Comprehensive Social Media Marketing Analysis

Case Study

About the client

The organization is a digital campaign management company that provides services to a diverse portfolio of external agencies. Their objective is to efficiently deliver daily reports to over 50 agencies by utilizing the Campaign’s App, ensuring secure and customized report distribution while optimizing cost-effectiveness.

Overview

The primary goal of this use case was to illustrate how an organization effectively employs the Campaign's App to send daily reports in PDF format to various external agencies.
The Campaign's App serves as a solution for the organization, enabling the delivery of customized campaign emails containing attached PDF reports and ensuring secure data distribution to agencies without providing them direct access to the BI platform.

Challenges

The organization was responsible for overseeing digital campaigns for over 50 external agencies.
These agencies initially lacked direct access to the BI platform.
The existing procedure required the manual inclusion of users in the BI platform to grant access to campaign reports.
This process was not only time-consuming but also incurred significant costs for the organization due to the large number of external agencies.
Moreover, guaranteeing data security and generating personalized reports for each agency posed a complex challenge.

Industry

B2B Publishing

Revenue (USD)

Million

Head Count

Employees

Countries Of Operation

USA

Solution

Creation of customized campaigns

The Campaign's App offers a premium solution for the organization. It enables the creation of customized campaigns that include PDF reports, data files, and SMS messages.

Scheduling campaigns

With this app, campaigns can be scheduled, triggered by alerts, or initiated through API calls. The app's distribution list feature ensures that filters are applied, allowing each agency to view only their specific data.

Customization control

This provides a high level of customization and control over the email and SMS campaigns, making it an ideal solution for the organization's needs.

Impact

The implementation of the Campaign’s App has resulted in significant benefits for the organization. It has led to substantial cost savings by eliminating the need to add external agencies to the BI platform.
Additionally, the streamlined process has greatly improved efficiency, reducing manual effort and ensuring that daily reports are delivered on time.
The distribution list feature enhances data security, allowing each agency to access only their specific data, thus safeguarding sensitive information.
Furthermore, the ability to create customized campaigns with PDF reports ensures that each agency receives tailored, relevant reports, enhancing the overall quality of communication and decision-making for both the organization and its external agencies.