Seamless BI Migration For A Marketing Client

Case Study

About the client

The client is an award-winning digital marketing agency that specializes in strategy, creative, media, and technology. The main goal was to link multiple social media platforms and present the data in comprehensive dashboards.

Overview

Diacto consultants facilitated transition from the previous BI Tool to Domo.
It includes resolving performance issues, providing insightful data analysis and informed decision-making, establishing connections with diverse social media platforms.
Social media platforms include Google Ads, Bing, Meta, GA4 , and transforming collected data into clear and comprehensive dashboards.

Challenges

The client encountered significant challenges with their existing processes, primarily stemming from the limitations and inflexibility of their previous Business Intelligence (BI) tool.
Recognizing the need for optimal performance and efficiency, they strategically decided to transition to Domo dashboards for their key clients.
This transition was prompted by their dissatisfaction with the previous tool's performance, and their goal was to find a superior solution.

Industry

Advertising & Marketing

Revenue (USD)

Million

Head Count

Employees

Countries Of Operation

US

KPIs

– Impressions & Clicks

– Click through rate (CTR)

– Cost per thousand (CPM)

– Cost per acquisition (CPA)

– Conversion

Solution

Connections

Diacto leveraged Domo in establishing successful connections with various digital and social media platforms like Google Ads, Bing, Meta, and GA4.

Importing data

Establishing connections enabled the client to import data from these platforms, facilitating in-depth analysis.

ETL

Domo's ETL tools were employed for data transformations, ensuring data quality and consistency.

Visualization

Domo's visualization capabilities were utilized for comprehensive executive dashboards, providing a unified view of critical data.

Mobile app feature

Domo's mobile app features were pitched to the client, and it was designed to enhance accessibility, providing a mobile-friendly layout for the Executive dashboard.

Impact

The introduction of Domo significantly impacted executives, marketing teams, and data analysts among various stakeholders.
Diverse stakeholders rely on Domo’s reports and KPIs for informed performance monitoring and decision-making.
Domo’s advanced visualizations were instrumental in developing integrated Executive dashboards.
These dashboards allowed for a holistic approach for KPI tracking, ensuring a comprehensive view of performance metrics.