The organization operates within the realms of technology and entertainment offering a range of services that include public relations, influencer marketing, and digital media, and specializes in crafting engaging narratives and strategies that resonate with their target audience ultimately driving success for their clients in this fast-paced industry. With their expertise, they help tech and entertainment companies to expand their reach and thrive in the digital landscape.
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To address these issues, Diacto developed the Page Post Custom App for the client.
This tailored application automated the extraction of vital post information, including ad particulars and engagement metrics (such as impressions, clicks, likes, comments, and shares) directly from social media platforms via ETL.
A user-friendly interface empowered marketing professionals to effortlessly view individual post images and monitor engagement metrics.
Moreover, the app facilitated the creation of customizable dashboards for real-time monitoring and in-depth analysis.
This strategic solution eliminated manual data entry, enhancing data accuracy, increasing efficiency, and equipping the client to make more informed data-driven decisions ultimately bolstering the effectiveness of their social media marketing strategies.
The Page Post Custom App had a significant impact on both the marketing team and stakeholders. For the marketing team, it offered a centralized platform for efficient post engagement metric analysis, performance tracking, and data-driven decision-making, enhancing their campaign management capabilities, also benefiting stakeholders, including managers, executives, and clients, by providing them with accurate real-time insights fostering better collaboration and more informed strategic decisions across the organization.
